hey, I'm Lisa.
At age 25, I made a bold move: I packed my two suitcases and left my home country in pursuit of the American dream. After several years of working in the service industry and as a social worker, I felt burnt out and exhausted. With family and friends so far away, I was craving more ease and flexibility. A new dream emerged: being able to work from anywhere in the world without being tied to a 9-5 schedule.
In 2011, I discovered the world of online business and was HOOKED. I looked to Solopreneurs like Amanda Genther and Nesha Woolery and was inspired to start my own business. So I enrolled in a graphic design program, learned how to code and opened the doors to my web design business.
I WAS ALL SET TO START LIVING THE DREAM!🥳
Or so I thought. Because In reality, I was working more hours than before - including nights and weekends.
Many all-nighters were spent wrestling with tech, trying to figure out a coding issue, or getting a design just right. In addition, I was taking on clients that were less than an ideal fit (hint: it wasn't the clients' fault!).
The lack of systems and processes added to the misery. I had no client management systems in place, each invoice needed to be sent out manually, each proposal was custom-crafted. It was a hot mess!
A couple of years in, and my passion for web design turned into full-blown burnout. I had created a freakin' nightmare job!
From burnt out to streamlined
In 2016, I was offered the incredible opportunity to work for a local web & app development company. During my time there, I designed and developed websites for multi-million dollar businesses. I also learned a ton about project management and client experience along the way.
The entrepreneurial dream however, continued to Tug at me, sO In 2019 I decided to give it another Go.
This time around, I prioritized systems and strategies from day one. And it paid off. Streamlining my business has not only resulted in happy clients & more referrals but has also opened up more time for things that truly matter (like day dreaming of puppies 🐶).
Today I combine my technical and managerial skills with my love for systems & organization.
I'm passionate about helping Solopreneurs put systems & processes in place that save them time.
And I help them manage all the technical aspects of their online business, so that they can stop fiddling with tech, focus on the things they love and move their business forward in a way that feels aligned.
can't live without
Systems & automation,
"I HAVE A DEEPLY HIDDEN and inarticulate desire for something beyond the daily life."
— VIRGINIA WOOLF
WORdS TO LIVE BY
WHERE TO NEXT?
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Ready to get back to doing what you love?
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